Discover the World

Our Story

I'm Joanna - founder of White & Co. Travel.

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Travel, for me, has always been personal and I plan trips the way I'd want mine planned: recommendations from the heart, built on relationships I've spent years earning around the world.

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Here's my simple rule: I only sell what I know and love. So I travel a lot chasing down the extraordinary, testing hotels and villas, walking the neighbourhoods and finding the experiences worth your precious time away. And because I take the time to really know my clients, every trip I design reflects the person taking it: your pace, your passions, your personality.​

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I'm discreet, honest and I'll always tell you when somewhere isn't worth the hype. Think of me as your well-travelled friend who happens to do this for a living - and can't wait to plan your next adventure.​