Discover the World

Our Story

Joanna White is a Hong-based founder and travel advisor who builds trips through heart-led recommendations and hard-won relationships. She travels widely to uncover extraordinary experiences, selling only what she knows to clients she understands. Over the years, she has cultivated a trusted global network from iconic hoteliers, villa owners and private guides to exclusive experience providers, unlocking one-of-a-kind private moments in remarkable places. Discreet, insightful, and creative, Joanna designs journeys that reflect each traveller’s pace, passions, and personality, delivering unmatched service, insider benefits, and transformative experiences that linger long after the trip ends.